See Jane Blog

They say women are great at multi-tasking — and so many of them even take that up a notch when they are in business for themselves.  They’re doing it all - bookkeeping, web design, marketing, and the core work of the business, sometimes with a little one at their feet and a load of laundry in the dryer.

 

When it comes to your business, though, not all tasks you do are really related to the core work your business does.  Many of these tasks are not very inspiring, they may not be things you have natural aptitude for, and they can subtract from the total amount of time available for the kind of work at which you excel and which you really enjoy.

 

Often as your business grows, these very important support tasks eat up more and more of your time.  When you feel yourself struggling to get it all done, or find yourself “stuck” doing the books instead of the work you really want to be doing, hiring a bookkeeper, a web designer, and/or a marketing consultant or agency can lead to increased revenue and personal sanity.  These are investments that can and should pay for themselves.

 

Tenacity Jane may particularly struggle with outsourcing, however, because cash flow can be a real challenge in her business.  To get over the hurdle, you need to really understand what an hour of your time is worth when you unleash your own personal talents on the growth of your business instead of doing more routine/mundane tasks.  For example, you might save $35 an hour by managing the bookkeeping but if you’d spent that hour working with a client instead, you might have made $150.  As part of this, you can’t underestimate the value of being well rested and fresh, especially in times of stress.  The keys to successfully handing these tasks off lies in building the financial case for it and then making sure you use the time productively to make more money and enjoy your work than the cost of that which you are outsourcing.

Merry Jane and Accidental Jane – take note.  Odds are, you’re loving your work and business and not feeling overwhelmed by these tasks.  But word to the wise … look down the road and plan ahead for outsourcing if you’re not already.  Keeping your plate from getting overfilled is key to maintaining the joy you feel in your business right now.

 

 

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