Marketing Strategies – The #1 Mistake in Small Business Marketing, Part 2


Ever wish you could test the waters for a new product or service before sinking a lot of time and energy into development? Well, here’s the good news: you can.

In Part 2 of this three-part article series, I’ll show you how you can use the Concept Statement you developed in Part 1–along with a brief questionnaire–to conduct what market research professionals call a Concept Test. It’s a tool used by Fortune 500 Companies to help ensure success for their new products and services, and you can do it yourself at a fraction of the cost.

Are you ready?
 
Greetings From Jane

This past week was a busy one, as I had an opportunity to attend Entrepreneur Magazine’s Women in Charge conference in Miami, FL. It was a wonderful event and after speaking with so many women entrepreneurs I met there, I am more confident than ever that Jane’s mission of helping women entrepreneurs succeed by providing great networking opportunities, lifestyle and business information, and offering a chance to make sure our voices are heard through the power of research is a powerful one.

I met so many smart women – and they shared with me stories that reinforces our research is correct. Women entrepreneurs are committed to growing successful businesses ... and they want to do it on their own terms.

For some that means making business work while juggling all of the other roles they fill in their lives. For some that means blazing new trails because their vision for their business is completely innovative and new. Whatever their driving motivation, everyone wants to take the best elements of big business today while leaving behind the worst. Together, we have the chance to create new ways of getting business done – ways that honor and respect not just who we are as professionals, but who we are as people. This can only be good for the world.

Michele DeKinder-Smith,
Founder
Home Based Businesses and
Homeowner’s Insurance
New For Members This Week!
Nearly 7 in 10 women business owners we have interviewed run their businesses from home. If you’re doing that, you need to think about your insurance needs. Take just five minutes today to listen to this issue's featured audio clip — an "Ask the Expert" interview with Steve Lappan of the Lappan Agency.

Go here to hear Steve explain how you can inexpensively make sure your home-based business is protected.
Not a member yet? Click here to join. New items are being added all the time. This weeks’ newest items in the Jane Out of the Box community:

Tools & Templates
  • Rules of Engagement – Do Your Clients Know Yours?
  • Do You Resist Bookkeeping? The Answer for the Accounting-Impaired
  • Finding Your WOW! Factor
  • De-Stress for Success
  • Where’s Your Marketing Message Quiz
  • Your 5 Step Plan to Turn Your To Do List into a Ta-Da! List
Meet a Jane Member ...

Kyley Bolitho is an Area Manager for Arbonne International, a company that offers skin care products have been proven pure, safe and beneficial for your skin. Arbonne also offers its Independent Consultants an opportunity to build their own businesses by representing the Arbonne product line and business opportunity.

Before becoming involved with Arbonne, Kyley had been in Corporate America for 10 years and owned two successful 30-minute fitness franchise locations. She eventually sold the franchises because of the long hours involved in running each and became involved with Arbonne because it gave her a more flexible schedule, great income, and

helped her stay connected with the health and wellness industry that she knew would continue to grow.

Kyley says, "The greatest reward of having my own business is helping others achieve their goals. It could be to get out of the corporate rat race, to get some time away from their kids (stay-at-home-moms), or to find a great skin care/cosmetics product that actually works and offers many benefits."