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Hello, Jane members and friends!

If your business is anything like ours, you continue to grow and evolve. Over the past several months, we’ve listened to what you’ve had to say and we’ve been making changes to meet your needs. We’ve made Jane membership free. We’ve added content experts in a variety of fields. We’ve continued to expand our content and services.

We’d like to hear how you have grown too! One simple way to do that is by taking a few minutes to update your Jane member profile. Go to www.janeoutofthebox.com and log in. Right under your login name (top right-hand corner) you’ll see a link to "Update Profile." Take a look at your profile there and make sure it’s up to date so that other members can find you.

We are also interested in your feedback about how Jane has helped you start your business, evaluate your business and/or helped you be more successful in reaching your business goals. We often have members of the media ask about how our membership is doing and look forward to sharing your stories with them as well as on our blog. So, please send your Jane success stories to Laura Donnell at laura@janeoutofthebox.com. If you do, we'll send you a Jane T-shirt like the one below.

Michele DeKinder-Smith,
Founder
 
Send a Success Story
and get a Jane T-shirt!
The Things You Don't Know About Your Customer
Just Might Sink You

If your target market includes other businesses, congratulations! Unlike many other kinds of target markets, accurate information is widely available regarding specific industries and this information can make all the difference in generating effective marketing ideas for business-to-business success.

Who are the best prospects within your target geographical area? What trends are making waves in their industries? What are their fears and concerns? What ways might you be able to position yourself as a key partner for them?

The good news is, no matter what industry you seek to partner with or serve, chances are good you'll be able to extrapolate the answers to these questions and more through information resources widely available on the Web. The bad news is, you'll have to pay for some of those resources. But, in almost every case, the cost is minimal compared to the return on investment.


 
An Accident Waiting to Happen
Insuring a Personal Car for Business 		Hot New Thinking for Jane Members Today!

Do you or your employees use your personal car for business purposes? You may need a business automobile policy versus a personal auto insurance policy. Take just five minutes today to listen to this issue’s featured audio clip – "Ask the Expert" interview with Steve Lappan of the Lappan Agency.

Steve will cover general scenarios regarding types of drivers, property damage and bodily injury. Go here and click on this week’s Listen & Learn to hear Steve’s interview.

Not a member yet? Click here to join. Membership is free and new items are being added all the time. Today's newest items in the Jane Out of the Box community:

New for Members Today!
  • Vitamins for the Mind
  • Doing the Remarkable
  • Making Your Goals Count
  • Prosper & Grow
"The Standard Ad Agency is a Dime a Dozen"
Meet a Jane Member

Stephanie Kruse is President and Principal of KPS|3 Marketing and Communications www.kps3.com. The agency offers an in-depth array of marketing expertise under one roof, especially within the scope of not-for-profit clients, their services and programs. Stephanie received her MBA, BA in Journalism, and MA in Nursing from the University of Nevada, Reno. She is a member of the Economic Development Authority of Western Nevada’s (EDAWN) Executive Committee, serving as their marketing expert.

She started her own business for two reasons ... "I was working for a large company at the time I was considering creating my own firm and it moved very slowly through decision making, often missing opportunities that could have been very beneficial.

 

So, I really longed for the ability to create a business environment that could be nimble about opportunities. Secondly, I saw a niche in the marketplace at the time for an 'alternative' approach to marketing and communications. The standard ad agencies were a dime a dozen and I knew there was a market opportunity to provide something else."

Stephanie believes that the greatest reward of owning her own business is also the greatest pressure, which is "to be ultimately responsible and accountable - for your clients and the work you do for them when they really need you, your employees, your own financial future, your company’s sustainability and on and on."